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About

Eva Di Franco

EVA DI FRANCO

E V A D I F R A N C O is a womenswear brand based and crafted in Florence.
The focus is on creating garments that are wearable for a long time, using locally sourced high quality fabrics.The geometry of the cuts defines original, unexpected volumes and shapes which can be either sharp and sculptural or soft and enveloping.
Colour plays a very important role, it can even be a starting point for the design process.
The perception of colour influences silhouettes.
E V A D I F R A N C O is size free, volumes are comfortable.
The abundance of fabric is a value and not only an inspiration , definitely something to play with. A strong inspiration comes from the japanese culture and aesthetic, including principles like balance, asymmetry, not obvious, modularity.
Some of our pieces are convertible so they can be worn in several different ways and can be changed while they’re worn.                                                                                                            
Our ideal target is a confident and creative person, we fully trust customers’ individuality!                                                                                                                                                      
Artisanal || Timeless || Balance || Comfort || Not Obvious || Function

BIO

Italian.
Born in Livorno, Tuscany, in 1986. Graduated in fashion design in 2010 in Florence, then moved to London, UK. Winner of the ARTEX Firenze exchange program with Japan, spent one month in Kyoto, Japan, collaborating with five different textile companies, discovering how the traditional japanese shibori works and felling in love with japanese culture. Ended up eating pizza with chopstick and wearing tabi socks.
Postgraduate In London in 2013 at London College of Fashion with a certificate in Pattern Cutting, experimenting on modular cuts and  “no waste” philosophy. In 2013 interned at Felicity Brown  and Yang Li studios in London, assisting designers. In the same year started to design and produce collections.
The first seasonless capsule came out in April 2013 as 2enty26: essentially black and white convertible pieces. After 4 years in the big smoke  decided to come back to Italy in 2014 and designing under the name E V A D I F R A N C O . The first collection “Whites” came out in May 2014. Started lecturing in the fashion dep of FUA Florence University of the Arts and IED.